Luisa Álvarez – Trade Marks Attorney & Brand Protection Specialist

Luisa is a registered Trade Marks Attorney in Australia who helps business owners protect their brand. This includes business names, product names, logos, slogans, and other distinctive brand elements. Many entrepreneurs believe that registering a business name is enough. Luisa explains the difference and guides her clients through the legal process of securing proper trade mark protection under Australian law.

She works with founders who are starting out and with established businesses that want to strengthen their brand long term. Luisa conducts detailed trade mark searches, advises on whether a name, logo, or slogan is likely to be accepted, and manages the full application process with IP Australia from start to registration.

As part of her role, Luisa also advises on trade mark rights enforcement. She assists clients when someone uses a similar name or brand and provides guidance on the steps available to protect their rights.

Her approach is clear and personal. She explains legal concepts in simple language so you understand your options before investing in branding, marketing, or packaging. Clients work directly with her and receive practical advice tailored to their business.

If you are building a business in Australia and want to protect your brand with confidence, Luisa provides one on one legal support to help you make informed decisions from the beginning.

Services:

• Trade mark searches for names, logos, slogans,etc
• Advice on whether a trade mark is likely to be registrable
• Trade mark applications with IP Australia
• Management of the trade mark process from filing to registration
• Assistance with trade mark objections and examiner reports
• Trade mark rights enforcement, including cease and desist letters